The SAM approach identies
both growth opportunities
as well as cost savings:
The SAM approach identies
both growth opportunities
as well as cost savings:
- Fully understanding the market drivers and opportunities
- Detecting and exploiting hidden growth potentials, supporting
– growth in domestic markets
– entrance into new international markets - Cost/Quality optimization revealing
– cost savings potential
– improvement potential of product performance - Increasing the success rate of innovations
- Maintaining perceived quality over time
Descriptive
Approaches
Qualitative
Approaches
Quantitative
Approaches