SAM is the leading sensory and consumer research provider for product performance.

SAM supports company decision makers in both the sharpening of their competitive edge through the enhancement of their product positioning strategy and reaching new levels of product performance.

We do this based on a profound understanding of the consumer decision making process together with the fundamentals of consumer preference bringing to bear a unique expertise in the application of sensory and consumer research.

With more than 25.200 successfully executed projects and over 33 years of experience dedicated to sensory and consumer research, SAM is the right partner to master your future challenges!