Analyzing Hedonic Product
Performance - overall liking,
fit to concept, desire


Analyzing Hedonic Product
Performance - overall liking,
fit to concept, desire

Quantitative Research is about asking your target group its opinion in a structured way, producing hard facts and statistics to guide you. Measu- ring acceptance of your product, package, claims within your competitive environment, quantifying liking patterns and consumer segments of your targeted market.

CLT - Central Location Test

Measurement of acceptance under fully controlled conditions with a well selected consumer sample.

Allows very fast feedback related to product liking and strengths and weaknesses based on consumer judgment. CLT allows indirect comparative approaches.

HUT – Home Use Test

Product usage in natural environment / real life situation. Product usage and evaluation can be extended to a longer period of time in order to see repeat exposure and familiarization effects.

Especially in the context of validation or for products which are difficult to test in a studio (e.g. cosmetics, domestic appliances).

Product Performance / Concept Fit

Evaluation of the best performing product fulfilling the consumers expectation raised by its concept. A screening of product opportunities leading to the best concept/product fit.

Product Optimization: Preference Mapping

The Preference Mapping enables a visualization of strategic positionig potential within a product category combining objective sensory data and hedonic data.

It submits understanding why a product is appreciated or not in its competitive environment and helps monitoring optimization based on market segmentation (clusters of liking).

Product Optimization: Modeling / Ideal Profile

Further to linking sensory and hedonic data, the modeling of liking leads to the identification and quantification of the precise drivers of liking of a product category.

The ideal profile consists of an accurate R&D brief with precise sensory targets to be reached for all identified drivers. These profiles can be calculated either for a global sample (consensual products) or for consumer segments (clusters of liking) and can be used for portfolio management.

Marketing Mix Assessment

By exposing the consumers to different market scenarios, Marketing Mix Assessment enables decoding of the factors of consumer purchase decisions and identifies the best compromise from the consumers' point of view.

This powerful tool helps to build the most attractive mix, to ensure high attractivity for first purchase and re-purchase.

Claim substantiation

Sensory marketing tools help to validate that items used for communication purposes are effectively perceived by consumers either in development stages or validation processes.

This leads to a full coherence of the marketing mix avoiding risks of disappointment.

QualiSens and Quality Assurance

QualiSens integrates the consumer's quality perception into the company quality assurance and helps to direct all efforts towards maximizing the perceived quality in the product and saves cost.

It is a look at the entire production process with the consumer's eyes. QualiSens aligns your internal quality assurance with consumers understanding of quality.

Temporal Dominances of Sensation (TDS) and Liking (TDL)

The measurement of liking at the time of consumption and throughout the consumption experience is the focus of this approach. From the un-packaging, to chewing, swallowing and aftertaste.

TDS is used as a tracking tool eliciting the consumers to express their liking exactly at that moment when the respondent perceives a change in the dominance of a sensation. In that exact moment he is requested to answer an overall liking question. The approach answers the question: How could the consumption experience be optimized?

Molecular Sensory Science

Molecular sensory science, understanding consumers liking on a molecular level, together with classical sensory and consumer-based approach,

adds/creates additional value and a more complete understanding of how precisely to improve products in order to better serve our clients R&D-departments and satisfy consumers’ expectations.